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Research & Strategic Planning

MDesign’s Research & Planning services deliver some degree of marketing basics back into the advertising development process. Our planning cell provides our creative team with a clear-cut direction that defines the boundaries within which creative efforts can be focused. By leveraging consumer insights, competitive audits, trends analysis, and industry and economic forecasting, account planning can help assure that the agency’s efforts are more likely to achieve the client’s objectives - be they brand awareness, trial, or loyalty. Our planning team is capable of conducting wide-scale research across the Indian subcontinent, in different languages and among varying cultures.